What is App Store price localization?
It is the process of adapting app, subscription, and in-app purchase prices to local purchasing power and App Store price tiers instead of using one converted price everywhere.
Feature guide
All guidesLocalize App Store prices by market, not by exchange rate
Localize Prices helps developers replace rough currency conversion with country-aware App Store pricing.
Download on the App Store
01
The problem with one global price
A price that works in the United States can feel too expensive in lower purchasing power markets and too low in stronger economies.
02
A pricing workflow built for 175 countries
Review PPP-aware recommendations, compare current and optimized tiers, and see projected revenue impact before making changes.
- PPP-aware recommendations for each App Store country
- Support for base app prices, subscriptions, and in-app purchases
- Manual overrides when a market needs a deliberate exception
- Projected revenue movement before you commit
FAQ
Questions developers ask
Does Localize Prices change prices automatically?
It helps you review recommendations and connect to App Store Connect, while keeping the pricing decision visible before changes are applied.
Why use PPP instead of exchange rates?
PPP reflects what customers can afford locally, while exchange rates only translate currency value.
How do you set a different App Store price for each country?
You choose a base storefront price, then set every other storefront to one of the price points Apple offers in that country. Localize Prices lists the App Store countries with the current price, a purchasing-power-aligned suggestion and the projected revenue movement, so the whole set can be reviewed before anything reaches App Store Connect.
Does App Store Connect not localize prices already?
App Store Connect can fill the other storefronts automatically from your base price, but those values follow exchange rates and local tax, not local purchasing power. Localizing deliberately means replacing the automatic figures with per-country prices you picked.
Localize Prices
Price your app for the world
Download Localize Prices and turn global price localization into a repeatable Mac workflow.
Download on the App Store